By Patrick Hinton
Know Your Audience
Retaining soldiers is a perennial problem for military forces the world over. It is a central topic in the British Army in the face of a difficult recruitment environment. Much stock is given to the fluid nature of employment in the modern world, with a focus on younger generations. This has necessitated a discourse on how best to retain troops who look for more than a steady wage and job security. My interest in the topic was spiked by a 2018 War on the Rocks article by KC Reid which is worth a read if you have a spare ten minutes. Reid makes the point that approaches to leadership must take into account the different age demographics which make up the military.
Much has been made of the different approach to work and life of millennials, and more importantly, Generation Z, which organisations are having to coming to terms with. Broadly, Gen Z encapsulates those under 25 years of age which captures the vast number of junior soldiers and officers serving today. The more fluid conception of career and authority identified in younger people is particularly important for the military, which is necessarily hierarchical. Moreover, it has a career management structure generally based on a 15-20 year term, rather than the 3-5 year periods favoured by a younger demographic. As such, all organisations including the military must work hard to provide engaging employment. This demographic sees no problem is leaving an organisation which is not meeting their expectations. Continue reading → Engaging Generation Z: A Military Perspective