There’s no argument that social media is now a primary domain for networking and learning connections, receiving news and updates, and staying on top of what’s going on in peoples’ lives that we value. As such, I believe leaders need to seriously consider this domain as one that contributes to their overall leader presence, despite personal opinions about social media. Good commanders go where their Soldiers are; good leaders go where their people are. This idea applies to social media. Our young Soldiers, who are Millennials and now even younger, are on their phones 150 times a day. Why would we not access that rich opportunity to communicate with our people in a domain that they value and already spend so much time in?
So, I gave a commander social media profile a try over the last 90 days. Here is what happened and what I learned.More