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The McDonaldization of Our Army: Efficiency Trumping Adaptability

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This post pulls from academic literature regarding how principles of the famous fast-food restaurant, McDonalds, are coming to dominate more and more aspects of American society, and thus the US Army.

George Ritzer authored the book, The McDonaldization of Society, in 1995, which has been updated and republished several times since. His thesis claims that five major principles of the fast-food chain have come to dominate increasing sectors of American society (and the world): efficiency, calculability, predictability, control, and ultimately the irrationality of hyper-rationality.1

Following this line of thought, two USMA professors, LTC (Dr.) Remi Hajjar and Dr. Morten Ender, applied the McDonaldization concept to the Army. They argued in their article, “McDonaldization in the U.S. Army: A Threat to the Profession,” which appeared in the 2005 book, The Future of the Army Profession, that McDonaldization severely threatens the Army as a profession by causing it to act more like a bureaucracy than a profession.2 Continue reading → The McDonaldization of Our Army: Efficiency Trumping Adaptability

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Company Command Series Part XI: Unit Pride & Recognition Programs

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This blog post is a continuation of the multi-part Company Command Series covering key aspects of my command experience that I feel other commanders (current and future) can benefit from. This post discusses methods to enhance unit pride and ideas for a formal unit recognition program.

It is undeniable that a positive organizational culture is critical to your success as the commander, and the success of your company.  What I’ve found, though, is that little content exists addressing how exactly to advance your unit’s culture with specific, tangible actions. There are necessary methods such as Leadership by Wandering Around, as I wrote about in an earlier blog post. However, what are other influence methods that can build a healthy culture focused on your priorities as the commander? I argue two major components are: being deliberate in establishing a robust sense of unit pride, and creating an extensive recognition program. For both lines of effort, below, I address ways I advanced my company’s pride and a supporting recognition program. Continue reading → Company Command Series Part XI: Unit Pride & Recognition Programs

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What Army Soldiers Can Learn From Navy Sailors

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We are halfway through the Company Command Series and are taking a quick intermission this week from the series. We continue discussing company command next week with policy letters.

Army-Navy football; working with peers or bosses during joint service time as a field grade officer; popular Hollywood films like The Hunt for Red October, Master and Commander, and Top Gun. I can think of few other times the Navy really ever comes to my mind as an Army officer and leader. Especially for junior officers or enlisted Soldiers, we don’t tend to consider our Navy brothers and sisters in arms during our daily professional routines or even throughout most of our careers. It should be expected though; when was the last time any of us (outside of SOF) participated in a training or real-world mission with Navy personnel? Our branches serve two different purposes for our nation: an army brigade combat team of 4,000 Soldiers generally operates at the low tactical level of war during land operations, where a 135-man Navy submarine exists to achieve strategic level influence ensuring the freedom of the high seas. As the Department of Defense appears to be steering more towards ‘jointness’ or a joint team, the mission of the Army and the Navy illustrate the inevitable challenges that lie ahead.  The Army’s relationship with the Air Force, for example, illustrates how easy this transition may be with joint basing; however, the Navy has been less than motivated to share its property with anyone else.  I don’t need to concern myself with the Navy except the one day a year that we beat the hell out of Navy, right? Not quite.   Continue reading → What Army Soldiers Can Learn From Navy Sailors

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The First Post: Post-Command Reflection

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Prior to taking command, I read a comment by an unknown Army field grade officer which argued that military leaders are in the business of organizational improvement; he called it the business of MakeSh*tBetter.com. We come in, make the organization better, and then we move on. His message resonated significantly with me and has become the bedrock principle of my leader philosophy.

Continue reading → The First Post: Post-Command Reflection