Why We Need to Think & Communicate Like Marketing Officers

Are you a marketing officer? Me neither. But there is an essential connection between marketing and leadership – communication. Over recent years, I’ve come to find the value in thinking and sometimes acting like a marketing officer.

Communication is an essential competency of leadership regardless of field or level in the organization. It’s necessary to help others (as well as ourselves) to understand, visualize, and maintain perspective. Leaders need to communicate much – priorities, change, context – and often. Our communication builds common understanding, commitment, and alignment across the team. More