This is part 4 of The Organizational Clarity Series. We encourage you to start with an introduction to the idea in part 1, HERE.
“Leadership requires two things: A vision of the world that does not exist yet and the ability to communicate it.” ─Simon Sinek, Start with Why
How many attempts does it take to break a bad habit? Or to start a new one? Or how many times must we interact (read, write, recite, etc.) with new information to remember and internalize it?
Once we’ve gone through the important labor of creating and clarifying our team’s essential core, we unfortunately see so many leaders merely publish it to their team in some isolated, grand reveal. They may publish it through a speech, memo, email, or something. They may hang it on a poster or paint it on their team’s work area wall. But then that’s it; it ends after that “grand” reveal and introduction. The issue is, though, that no one’s mind was ever changed by a single speech, lecture, email, or memo. They certainly won’t remember it after just one either. As the opening questions allude to, this requires repetition.
It takes us a comparatively short amount of time to cultivate our team’s core and then clarify it. It may take you and select leaders within your organization a few days, weeks, or even months. But once codified, we must now enter the long journey of sustaining that core – for years and years.
Leaders create and clarify the team’s essential core. But, once established, they must anchor it every day by communicating it in a variety of ways to make it relevant and, in fact, essential. The role of leader is synonymous with “Chief Reminding Officer” – reinforcing to everyone on the team who we are, what we do, and why we do it…always and in all ways. More