Imagine a scenario where you take over as the new leader of a team and you work to define the essential core of your team though a well-crafted vision and mission statement. You put considerable effort into formulating these ideas, being highly selective about the message and language. After creating, publishing, and displaying this new core of your team, a senior leader from your larger organization comes to visit your team. During the visit, they see your posted vision and mission and ask one of your direct reports – an upper-level manager on your team who helped create those statements – about it…and the person cannot remember the statements. They can’t recite or describe the statements themselves, or even articulate some of the key words or themes from them. Yikes! I’m sure both you and the senior leader are now questioning what impact these statements are even having on your team.
Unfortunately, we experienced this exact scenario last week as an observing third party. The team’s leader certainly understood he had a leadership challenge.More