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  1. Dan W.
    February 18, 2019 @ 1:19 pm

    Spot on article, and some solid recommendations. When my task force was getting ready to replace another in Afghanistan, one of the outgoing battalion commanders called Facebook “The Devil” and said it had caused his unit nothing but problems. But he or his unit did nothing to achieve positive effects on an information operations platform that wasn’t going away. So in essence, they let the “enemy” control the tempo of information operations. Conversely, our team used Facebook extensively, both as a unit and on my own profile as the commander, and found it a tremendous asset. I still counsel that if you don’t control the message, the message will control you. Social media is a tool in the kitbag of the modern warrior. Leaders who don’t understand it’s influence and learn to leverage it probably are not the type of commanders we want in front of our formations.


    • jbowen100
      February 18, 2019 @ 7:21 pm

      Dan, great thoughts! Thanks for sharing. I absolutely agree. Like we speak of the newly adapted Multi-Domain Operations for our Army, leaders need to take the same approach with their presence! How can I leverage different “domains” to increase my presence and improve my message?


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